Fyall, Alan.

Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod. - Clevedon ; Buffalo : Channel View Publications, c2005. - xvi, 383 p. : ill. ; 24 cm. - Aspects of tourism ; 18 .

Includes bibliographical references (p. 362-375) and index.

9788130902999


Tourism -- Marketing.

910.688 / FYA

910.688 / FYA [ Shelf 57 ]