Tungate, Mark,    1967- <br/><br/>
Adland :  a global history of advertising / 
 Ad land 
Mark Tungate. 
 - London ;   Philadelphia :  Kogan Page,  2007. 
 - x, 278 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [269]-271) and index. 
<br/><br/>Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future . 
<br/><br/><label>ISBN: </label>9780749452582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- History.
<br/><br/><label>LC Class. No.: </label>659.109  / TUN 
<br/><br/><label>Dewey Class. No.: </label>659.109  / TUN [ Shelf 72 ]