TY  - BOOK
AU  - Ries, Al.
AU  - Trout, Jack.
TI  - The 22 immutable laws of marketing: violate them at your own risk 
SN  - 9781861976109
AV  - 658.8 RIE
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing
N1  - Includes index
ER  -