Ries, Al. <br/><br/>
The 22 immutable laws of marketing :  violate them at your own risk / 
Al Ries and Jack Trout. 
 - 1st ed. 
 - New Delhi :  Viva Books,  2004 
 - xii, 143 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781861976109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / RIE 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE [ Shelf 67 ]