TY - BOOK AU - Wheeler, Alina. TI - Designing brand identity: a complete guide to creating, building and maintaining strong brands SN - 978047746843 AV - 658.827 WHE U1 - 658.827 PY - 2006/// CY - Hoboken, N.J. PB - John Wiley KW - Brand name products KW - Branding (Marketing) KW - Trademarks KW - Design KW - Advertising KW - Brand name products N1 - Includes bibliographical references (p. 270-271) and index ER -