Designing brand identity : a complete guide to creating, building and maintaining strong brands /
Alina Wheeler.
- 2nd ed.
- Hoboken, N.J. : John Wiley, c2006.
- vii, 280 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 270-271) and index.
978047746843
Brand name products. Branding (Marketing) Trademarks -- Design. Advertising -- Brand name products.