TY  - BOOK
AU  - Ishikawa, Akira, 
AU  - Tsujimoto, Atsushi.
TI  - Creative marketing for new product and new business development
SN  - 9789812772183
U1  - 658.8 
PY  - 2008///
CY  - Hackensack, NJ
PB  - World Scientific
KW  - New products
N1  - Includes bibliographical references and index
ER  -