Creative marketing for new product and new business development / 
editors, Akira Ishikawa, Atsushi Tsujimoto. 
 - Hackensack, NJ :  World Scientific,  c2008. 
 - xvi, 320 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789812772183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ISH [ Shelf 67 ]