TY  - BOOK
AU  - Soman, Dilip.
AU  - N-Marandi, Sara.
TI  - Managing customer value: one stage at a time 
SN  - 9789812838278
AV  - 658.812 SOM
U1  - 658.812 
PY  - 2010///
CY  - Singapore ; , Hackensack, NJ
PB  - World Scientific Pub.
KW  - Customer relations
KW  -  Management
KW  - Marketing
KW  - Customer loyalty
N1  - Includes bibliographical references and index; Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart
ER  -