Managing customer value : one stage at a time - Soman, Dilip; N-Marandi, Sara. (Singapore ; Hackensack, NJ : World Scientific Pub., 2010)
Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.
Includes bibliographical references and index.
Keywords: Customer relations -- Management; Marketing -- Management; Customer loyalty