Soman, Dilip. <br/><br/>
Managing customer value :  one stage at a time / 
by Dilip Soman & Sara N-Marandi. 
 - Singapore ;   Hackensack, NJ :  World Scientific Pub.,  c2010. 
 - 401p.24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart. 
<br/><br/><label>ISBN: </label>9789812838278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations -- Management.<br/>Marketing -- Management.<br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>658.812  / SOM 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SOM [ Shelf 69 ]