Alsem, Karel Jan <br/><br/>
Strategic Marketing :  An Applied Perspective / 
Karel Jan Aslem 
 - Boston;  McGraw Hill Irwin :  2007 
 - xi, 324p  ill.  25cm 
<br/><br/><label>ISBN: </label>9780073025865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management
<br/><br/><label>Dewey Class. No.: </label>658.8101  / ALS [ Shelf 80]