TY  - BOOK
AU  - Shainesh, G.
AU  - Sheth, Jagdish N.
TI  - Customer relationship management: a strategic perspective 
SN  - 9781403928627
AV  - 658.812 SHA
U1  - 658.812 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - Customer relations
KW  -  Management
KW  -  Congresses
KW  - Relationship marketing
N1  - Includes bibliographical references
N2  - Papers presented at an international conference
ER  -