Customer relationship management :  a strategic perspective / 
G. Shainesh. Jagdish N. Sheth. 
 - New Delhi :  Tata McGraw-Hill Pub. Co.,  c2001. 
 - xv, 544 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Papers presented at an international conference. 
<br/><br/><label>ISBN: </label>9781403928627 
<br/><br/><label>LCCN: </label>2002-287443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations -- Management -- Congresses.<br/>Relationship marketing -- Congresses.
<br/><br/><label>LC Class. No.: </label>658.812  / SHA 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHA [ Shelf 69 ]