Parameswaran, M.G. <br/><br/>
Brand Building Advertising :  Concepts and Cases / 
M.G. Parameswaran 
 - New Delhi;  Tata McGraw Hill :  2001 
 - vi, 212p ,  ill.  28cm 
<br/><br/><label>ISBN: </label>9780070223943 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.9  / PAR [ Shelf 72 ]