TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane, 
TI  - Marketing management: a south asian perspective
SN  - 0131457578
AV  - 658.80954 KOT
U1  - 658.80954 
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ER  -