TY  - BOOK
AU  - Mathieson, Rick.
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age 
SN  - 9788120332652
AV  - 658.827 MAT
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Mobile commerce
KW  - Product management
N1  - Includes bibliographical references (p. [213]-227) and index
ER  -