Mathieson, Rick. <br/><br/>
Branding unbound :  the future of advertising, sales, and the brand experience in the wireless age / 
Rick Mathieson. 
 - New Delhi :  Prentice Hall of India,  c2005. 
 - ix, 244 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [213]-227) and index. 
<br/><br/><label>ISBN: </label>9788120332652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile commerce.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>658.827  / MAT 
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAT [ Shelf 69 ]