TY  - BOOK
AU  - Lilien, Gary L., 
AU  - Kotler, Philip.
AU  - Moorthy, K. Sridhar.
TI  - Marketing models
SN  - 9788120314757
AV  - 658.8 LIL
U1  - 658.8 
PY  - 1992///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references (p. 715-776) and indexes
ER  -