Lilien, Gary L.,    1946- <br/><br/>
Marketing models / 
Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. 
 - New Delhi :  Prentice-Hall of India,  c1992. 
 - xv, 803 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 715-776) and indexes.. 
<br/><br/><label>ISBN: </label>9788120314757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>LC Class. No.: </label>658.8  / LIL 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL [ Shelf 67 ]