Green, Paul E.

Research for marketing decisions / Paul E. Green, Donald S. Tull. - 5th ed. - New Delhi: Prentice-Hall of India, 2009 - xii, 784 p. : ill. ; 24 cm. - Prentice-Hall international series in management .

Includes index.

Bibliography: p.645-658.

9788120307575


Marketing research.

658.83 / GRE

658.83 / GRE [ Shelf 70 ]