Green, Paul E. Research for marketing decisions / Paul E. Green, Donald S. Tull. - 5th ed. - New Delhi: Prentice-Hall of India, 2009 - xii, 784 p. : ill. ; 24 cm. - Prentice-Hall international series in management . Includes index. Bibliography: p.645-658. ISBN: 9788120307575 Subjects--Topical Terms: Marketing research. LC Class. No.: 658.83 / GRE Dewey Class. No.: 658.83 / GRE [ Shelf 70 ]