TY  - BOOK
AU  - Chenet
AU  - Johansen
TI  - Beyond Loyalty: The Next Generation of Strategic Customer Relationship Management 
SN  - 8120329384
U1  - 658.812 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Customer Relationship
ER  -