Chenet Pierre Beyond Loyalty: The Next Generation of Strategic Customer Relationship Management / Pierre Chenet and Jon Ivar Johansen - New Delhi : Prentice Hall of India ; 2006 - ix, 110p ; ill. 24cm ISBN: 8120329384 Subjects--Topical Terms: Customer Relationship Dewey Class. No.: 658.812 / CHE [ Shelf 69 ]