The ultimate CRM handbook :  strategies and concepts for building enduring customer loyalty and profitability / 
 CRM handbook 
John G. Freeland, editor. 
 - New York, N.Y. :  McGraw-Hill,  c2003. 
 - viii, 353 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 313-319) and index. 
<br/><br/><label>ISBN: </label>9780070586772 
<br/><br/><label>LCCN: </label>2002-010873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations -- Management.<br/>Branding (Marketing)<br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>658.812  / FRE 
<br/><br/><label>Dewey Class. No.: </label>658.812  / FRE [ Shelf 15 ]