TY  - BOOK
AU  - Kelley, Larry D., 
AU  - Jugenheimer, Donald W.
TI  - Advertising media planning: a brand management approach 
SN  - 9788120325296
AV  - 659.111 KEL
U1  - 659.111 
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -