Kelley, Larry D.,    1955- <br/><br/>
Advertising media planning :  a brand management approach / 
Larry D. Kelley and Donald W. Jugenheimer. 
 - New Delhi :  Prentice Hall of India,  c2004. 
 - vii, 144 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788120325296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Brand name products.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>659.111  / KEL 
<br/><br/><label>Dewey Class. No.: </label>659.111  / KEL [ Shelf 72 ]