TY  - BOOK
AU  - Hunt, Shelby D.
TI  - Foundations of marketing theory: toward a general theory of marketing 
SN  - 8120322401
AV  - 658.8001 HUN
U1  - 658.8001 
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
N1  - Includes bibliographical references (p. 289-308) and index
ER  -