Hunt, Shelby D. Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. - New Delhi : Prentice Hall of India, c2002. - xv, 323 p. : ill. ; 25 cm. Includes bibliographical references (p. 289-308) and index. ISBN: 8120322401 Subjects--Topical Terms: Marketing. LC Class. No.: 658.8001 / HUN Dewey Class. No.: 658.8001 / HUN [ Shelf 80]