Hunt, Shelby D.

Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. - New Delhi : Prentice Hall of India, c2002. - xv, 323 p. : ill. ; 25 cm.

Includes bibliographical references (p. 289-308) and index.

8120322401


Marketing.

658.8001 / HUN

658.8001 / HUN [ Shelf 80]