Kardes  Frank R <br/><br/>
Consumer Behavior and Managerial Decision Making by 
Frank R Kardes 
 - 2nd. ed 
 - New Delhi :  Prentice Hall of India ;  2002 
 - xviii, 457p :  ill.  25cm 
<br/><br/><label>ISBN: </label>9788120322219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavoiur
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR [ Shelf 70 ]