TY  - BOOK
AU  - Neelamegham, S., 
TI  - Marketing in India: cases and readings 
SN  - 812590946X
AV  - 658.80954 NEE
U1  - 658.80954 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Pub. House, Distributors, UBS Publishers' Distributors
KW  - Marketing
KW  -  India
KW  -  Management
N1  - Includes bibliographical references and index
ER  -