Jones  John Philip <br/><br/>
What's in A Name :  Advertising and the Concepts of Brands / 
John Philip Jones and Jan S Slater 
 - 2nd ed. 
 - New Delhi  Prentice Hall of India  2007 
 - xxiii, 308p  ill.  24cm 
<br/><br/><label>ISBN: </label>9788120324473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / JON [ Shelf 72 ]