TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del I., 
TI  - Marketing research: meaning, measurement, and method : a text with cases 
SN  - 9788120309616
AV  - 658.835 TUL
U1  - 658.835 
PY  - 1993///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing research
N1  - Includes bibliographies and index
ER  -