Tull, Donald S. <br/><br/>
Marketing research :  meaning, measurement, and method : a text with cases / 
Donald S. Tull, Del I. Hawkins. 
 - New Delhi :  Prentice Hall of India,  c1993 
 - xviii, 863 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>9788120309616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>658.835  / TUL 
<br/><br/><label>Dewey Class. No.: </label>658.835  / TUL [ Shelf 70 ]