TY  - BOOK
AU  - Manning, Gerald L.
AU  - Reece, Barry L.
TI  - Selling today: creating customer value 
SN  - 8131706842
AV  - 658.81 MAN
U1  - 658.81 
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Selling
N1  - Includes bibliographical references (p. 497-507) and indexes
ER  -