TY  - BOOK
AU  - Johnston, Mark W.
AU  - Churchill, Gilbert A.
AU  - Ford, Neil M.
AU  - Walker, Orville C.
AU  - Marshall, Greg W.
TI  - Churchill/Ford/Walker's sales force management
T2  - Mcgraw-Hill/Irwin series in marketing
SN  - 0070080553
AV  - 658.8102 JOH
U1  - 658.8102 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Sales management
N1  - Includes bibliographical references (p. 493-508) and indexes
UR  -  http://www.loc.gov/catdir/enhancements/fy0808/2008002851-d.html
ER  -