TY  - BOOK
AU  - Berry
AU  - Linoff
TI  - Data Mining Techniques: For Marketing Sales and Customer Relationship Management
SN  - 8126505176
U1  - 006.312 
PY  - 2004///
CY  - New Delhi
PB  - Wiley
KW  - Data Mining
KW  -  Customer Relationship
ER  -