Berry  Michael J.A. <br/><br/>
Data Mining Techniques  For Marketing Sales and Customer Relationship Management 
Michael J.A. Berry and Gordon S Linoff 
 - 2nd ed. 
 - New Delhi  Wiley  2004 
 - xix, 643p.  ill.  25cm 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining   Customer Relationship 
<br/><br/><label>Dewey Class. No.: </label>006.312  / BER [Shelf 12 ]