TY  - BOOK
AU  - Ries, Al.
AU  - Ries, Laura.
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 1861976054
AV  - 658.827 RIE
U1  - 658.827 
PY  - 1998///
CY  - New York
PB  - HarperBusiness
KW  - Branding (Marketing)
N1  - Includes index
ER  -