TY  - BOOK
AU  - Stone, Merlin, 
AU  - Bond, Alison.
AU  - Foss, Bryan.
TI  - Consumer insight: how to use data and market research to get closer to your customer 
T2  - Market research in practice
SN  - 0749444479
AV  - 658.834 STO
U1  - 658.834 
CY  - London ; , Sterling, Va.
PB  - Kogan Page, c2004.
KW  - Customer relations
KW  -  Management
KW  - Marketing research
KW  - Database marketing
N1  - Includes bibliographical references and index
ER  -