Consumer insight :  how to use data and market research to get closer to your customer / 
[edited by] Merlin Stone, Alison Bond & Bryan Foss. 
 - London ;   Sterling, Va.  Kogan Page, c2004. 
 - xv, 288 p. :  ill. ;  24 cm. 
 - Market research in practice .
 - Market research in practice series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0749444479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations -- Management.<br/>Marketing research.<br/>Database marketing.
<br/><br/><label>LC Class. No.: </label>658.834  / STO 
<br/><br/><label>Dewey Class. No.: </label>658.834  / STO [ Shelf 80]