TY  - BOOK
AU  - Westwood, John, 
TI  - The marketing plan workbook
SN  - 0749445165
U1  - 658.802 
PY  - 2005///
CY  - London ; , Sterling, VA
PB  - Kogan Page
KW  - Marketing
KW  -  Planning
KW  -  Handbooks, manuals, etc
KW  -  Problems, exercises, etc
N1  - Includes bibliographical references (p. [351]-353) and indexes
ER  -