Westwood, John,    1947- <br/><br/>
The marketing plan workbook / 
John Westwood. 
 - London ;   Sterling, VA :  Kogan Page,  2005. 
 - xiii, 360 p. :  ill., map ;  24 cm. 
 - The Sunday times business enterprise guide .
<br/><br/>Includes bibliographical references (p. [351]-353) and indexes. 
<br/><br/><label>ISBN: </label>0749445165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Planning -- Handbooks, manuals, etc.<br/>Marketing -- Planning -- Problems, exercises, etc.
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES [ Shelf 80]