Rao, K. Rama Mohana. Services marketing / K. Rama Mohana Rao. - New Delhi : Pearson Education, 2007. - 358 p. ; 26 cm. ISBN: 8131704974 Subjects--Topical Terms: Marketing. LC Class. No.: 658.8 / RAO Dewey Class. No.: 658.8 / RAO [ Shelf 67 ]