Shaw, Colin, 1928-

Building great customer experiences / Colin Shaw and John Ivens. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. - xvi, 224 p. : ill. ; 24 cm.

Includes bibliographical references (p. 215-218) and index.

0333990137 (cloth) 1403939497


Customer services.
Consumer satisfaction.
Experience.
Customer relations.

658.812 / SHA

658.812 / SHA [ Shelf 80]