TY  - BOOK
AU  - Shaw, Colin
TI  - The DNA of Customer Experience : How Emotions Drive Value by: Colin Shaw
SN  - 9780230500006
U1  - 658.8342 
PY  - 2007///
CY  - New York
PB  - Palgrave-Macmillan
KW  - Consumer Behaviour
KW  -  Marketing
ER  -