TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.
TI  - Strategic marketing
SN  - 8131509135
AV  - 658.8 FER
U1  - 658.8 
PY  - 2008///
CY  - Pakistan
PB  - Cengage Learning
KW  - Strategic marketing
ER  -