Ferrell, O. C. <br/><br/>
Strategic marketing / 
O. C. Ferrell and Michael D. Hartline. 
 - Pakistan :  Cengage Learning,  2008. 
 - 439 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>8131509135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing.
<br/><br/><label>LC Class. No.: </label>658.8  / FER 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER [ Shelf 67 ]