TY  - BOOK
AU  - McDaniel, Carl D.
AU  - Gates, Roger H., 
TI  - Marketing research
SN  - 9780471755289 (hbk.)
AV  - 658.83 MCD
U1  - 658.83 
PY  - 2007///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing research
N1  - "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM; Includes bibliographical references and index
UR  -  http://10.10.1.6/eresource3/0007100.zip 
ER  -