McDaniel, Carl D. <br/><br/>
Marketing research / 
Carl McDaniel, Jr., Roger Gates. 
 - 7th ed. 
 - Hoboken, NJ :  Wiley,  c2007. 
 - 1 v. (various pagings) :  ill. ;  26 cm. +    1 CD-ROM (4 3/4 in.) 
<br/><br/> "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471755289 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>658.83  / MCD 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCD [Shelf 80]