TY  - BOOK
AU  - Jain, Subhash C.
TI  - Marketing strategy: planning, implementation, and control 
SN  - 813150543X
AV  - 658.8 JAI
U1  - 658.8 
PY  - 2004///
CY  - Pakistan
PB  - Cengage Learning
KW  - Marketing strategy
ER  -